Image Optimization in SEO: If you want to know How to Optimize Images for your blog post in 2023, you should read this post fully. Most don’t know how to optimize new blogger images properly, which prevents them from bad SEO and getting much organic traffic on blogs.
Image optimization is essential for the on-page SEO of a Blog. Many people search images and if your image ranks on Top positions, you can get more traffic than that.
We follow a lot of different SEO Tips and Tricks while using SEO in the Optimization of Blogs. A very important aspect is image Optimization. This plays an important role in Higher Ranking in the Search Engine of your blog and blog post.
How to optimize your image well before publishing your Blog Post and what are the essentials you should take care of while SEO Image? In this entire Article, we and you are going to cover this topic.
What Is Image Optimization?
You may know, SEO has two techniques that On-page and Off-page image optimization is an on-page SEO technique in which you have to optimize the photos you use in your blog.
If you want to rank your blog quickly, you need to do this because it happens very often that no post of yours ranks, but even if the image of that post is ranked, you get good traffic.
If you search for any topic, it comes related to images on Google; it ranks everything that is posted on one blog or website on which people click and go to their blog.
Image Optimization technique lets you search engine friendly your blog’s image, making your blog user experience good, performance, and SEO improve.
Search engines just don’t understand images, by optimizing them, we can make them SEO-friendly so that search engines (Google, Bing, Yahoo etc.) can understand it better and include them in the search results.
Must Read: Beginners Guide: Best Way to do SEO for Website Step by Step
Why Image SEO is important?
There are many reasons to optimize your blog image. If your image is of a very large size, it will slow your web pages and adversely affect user experience. The file size is reduced in Image Optimization and the Page load time is fast.
In addition, the Images score SEO used in the article also improves. If you use the correct name and give the proper ALT Tag for your image, it makes your article more SEO friendly.
If you optimize your site’s image correctly, your Image search engines (images search) will rank better and you will get a lot of organic traffic to your blog.
Benefits of Image Optimization:-
Your blog image in Image search easily ranks and through which you can get more traffic to your blog.
- The bounce rate is less and increases the rank of posts.
- Image has played an important role to get more clicks in Social networking and Marketing.
- If a blogger credits link your custom image by using your blog, it can help you gain a backlink.
- Increase traffic from Pinterest or other visual content sites.
- Website speed will be reduced.
I’m going to tell you the whole step-by-step process of how to optimize the image for SEO of my blog so that you can make your image SEO friendly.
How to Optimize Image for Website?
You have to follow the process that I have mentioned here to optimize the Image in a proper way.
This is especially important for those who have created a blog on blogger.com because you don’t get any plugins on Blogger, that’s why your blog image has to manually optimize.
1- Choose the Right Images
You must have heard the saying “A picture is worth a thousand words“, meaning a picture is equal to a thousand words.
That’s why choose the right image for your article so that your post is more informative and has audience retention. Never use the copyrighted image in your blog.
A lot of bloggers search for images on Google and use them on their blogs by downloading images, that can be copyrighted.
Websites like Pixabay, FreeDigitalPhotos, Pexels, FreeImages you can use on your blog by downloading stock images for free.
If you are a graphics designer, it’s best to create custom unique images for your blog.
You can design images to post your blog in Photoshop or create a custom images with platforms like Canva.com, or PicMonkey.com.
If it is not, it will spoil user experience because people who have come to your website because of your image don’t get happy and close your blog in a few seconds.
This increases the bounce rate of your blog and reduces the ranking of your blog, so always use photos similar to your topic.
2- Resize Image (Height & Width)
Properly resizing the height and width of the Image is a necessary factor in image optimization, which most bloggers overlook.
Whenever you download the image, it may be dimension (Height & Width), which requires resizing before uploading to your blog.
You can resize images with the help of the Paint tool or Photoshop on the computer. You can also take the help of online tools like PicMonkey and Picresize.
I think you don’t keep blog post main images more than 650 X 360 pixels. I image use 1200 X 628 pixels in my blog post.
3- Rename Images
Do according to to rename keywords before the image upload in a Blog post? When you download an image from a website, its name is “876wtgs7t44e874.png”. Such a file name is not SEO-friendly.
Use the main keyword when renaming the Image. Search engines rank it better than being a keyword in Image.
Example: – If you are writing the article “How to rank number one in Google 2018”, the name of the image will be “how- to-rank-image-in-google.png” or “how- to-rank-image-in-google.jpg”.
Always write your name on the image in small letters and use a dash (-) between each word.
Wrong Format: “3861781178.jpg”, “Image optimization.png”, “earnmoneyonline.png”
Perfect Format:“make-money-online.jpg” or “on-page-seo-guide.png”
Proper Image Format:-
Images are of great variety and occur in different formats such as jpg, PNG, gif, etc. But the image we use is better if it is in jpg or webP, because it has a very little size and it becomes load quickly.
If you use another format image, it takes time to load, which slows down the speed of your webpage.
Give the proper format of your image with webP converter.
4- Compression your Image
The more the Image file size, the more time it will take for you to page load. That is why you must size and compress the image before uploading it to the blog.
Try to keep your Image inside the file size of 50kb. I think as much as I can imagine inside the 70kb. Use screenshot. The more high-quality you use an image, the more file size will be.
Online have a lot of tools available such as TinyPNG, Optimizilla, and ImageOptimizer that can help you compress up to 80% of images without reducing their quality.
Note- If you resize an image in a proper way and compress its file, your blog will increase up to 70% of your loading time.
5- ALT Text
Search engine image is unable to recognize and treat it like a blank space. Alt Text is used to describe your image. This shows the search engine what your image is here and what the image about is.
After the image uploads to a free blog, you can use title text and alt text by going to its Properties.
If your blog is on WordPress, you’ll get an Alt Text box on the bottom right corner after uploading the image, where you can add alt text keywords.
Use your article’s main keyword or a related keyword in Alt text to improve your image’s rank in image searches.
It is as important to write a high-quality article to rank in Search Engine as it is to optimize the image use. You can optimize your post image by following the above steps.
Google index its alt tags with crawler image after Crawl and Google displays those images when users search for a keyword.
6. Use Caption in Image
You must have seen that in many places, the name of the image or whose name it belongs to is written is called an image caption.
Image caption before writing, you also have to keep in mind that you have to write the same heading for which you are using the image.
You can also write the heading title in the caption or you can also write what is shown in the image in the caption of the image.
7. Submit Image Sitemap
Sitemap is very important for any site and especially it becomes even more important when your blog or website is new.
Sitemap doesn’t boost your ranking but helps search engines crawl and index your site better.
5-Best Image SEO Plugins for WordPress
The image optimizer plugin allows you to easily image compress and optimize your site. Here I’m going to share the 5 best Image optimizer plugins for WordPress Websites:
1. SEO Image Optimizer
It is a very good WordPress plugin that makes your image SEO friendly. This plugin adds title and alt tags to your Images without affecting your site’s database.
The plugin also resizes and compresses Images and enhances the loading speed of your site. It is a good alternative to SEO Friendly Images and offers more features.
2. Smush Image Compression and Optimization
WP Smush WordPress is the most popular image optimizer plugin for websites. When you upload images to your site, it compresses the size of the image automatically. It can also help you to compress and optimize your old images.
In the Free version, you can only optimize 50 images at a time. So you have to click on optimize button again and again.
3. ShortPixel Image Optimizer
ShortPixel is a good and lightweight Image Optimizer plugin that Improve your website page load time by optimizing Images or PDF document. You will need to upgrade if you want to increase the Compression Limit.
4. Compress JPEG & PNG Images
First of all, you have to create your Account on it. You can optimize only 100 images a month with a free account.
This automatically will compress when your images upload to your site. You can use bulk optimization for Older images.
5. EWWW Image Optimizer
EWWW Image Optimizer is a popular and well-rated image optimizer plugin. It automatically optimizes the plugin to upload new images. It also optimizes your old uploaded images.
The plugin also allows you to convert compression level select and upload images to the best file format.
It is available in both free and premium versions.
Conclusion
If you publish powerful articles on your blog but Ignore Image SEO, you are absolutely wrong. You are losing Image traffic. By Image Optimization, you can increase both your website traffic and ranking.
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I hope today’s information has been very important for you and your blog. If you have any questions or suggestions related to image optimization, you can tell us in the comment below.
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